Loyalty programs only bring meaningful results after you know your customers and how they use your app.ĭespite the fact that loyalty rewards systems are widely used by retailers, many believe that these programs are unsustainable as a business model, especially in low-margin businesses or industries. This is hard to figure out initially, so you should take some time to perform customer research and analyse user interaction with your app. In order to deliver value to your customers, you should know their needs and understand their expectations. Points can be used as in-app currency that can be collected and exchanged for a reward. Letting customers earn points within a branded mobile app encourages customer loyalty to your product or service. Loyalty apps can be developed for an individual retail business, as a marketplace for daily deals, or as a loyalty platform for brands. ![]() In this article we’re going to talk about various loyalty rewards programs based on physical goods. Generally speaking, there are two types of rewards: digital rewards and physical goods. In our article about gamification dynamics in mobile apps I already talked about rewards as a user retention strategy. Rewarding users for staying loyal inspires them to come back to an app again and again. ![]() ![]() In-app rewards can significantly increase user engagement. 3 Types of Loyalty Apps For Brands, Retailers and App Developers
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